Maybe Finance Deal Memo (Closing Date: 2021-10-08)
Deal Abstract
Modern Mint.com targeted to a premium user base wants to make money by charging you for a SaaS platform. Can they pull off a $130m exit a la Mint.com to Intuit?
Financials (VRB)
Question | Notes |
---|---|
1. Fundraising Target? | $1000000 |
2. Fundraised So Far? | $131000 |
3. Pre-Money Valuation? | $10000000 |
4. Previous Year's Annual Revenue | $0 |
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) | ~$0 |
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
Criteria | Yes/No |
---|---|
1. A startup that is based in SV? | True: San Francisco, CA |
2. Has at least 2 founders? | False: Two |
3. Has product in the market? | False: Pre-product |
4. 6 months of continuous user growth or 6 months of revenue? | False: Pre-revenue |
5. Notable investors? | False: First outside money |
6. Post-funding, will have 18 months of runway? | True: No net income |
The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)
Question | Score | Notes |
---|---|---|
1. Engineering? | 2 | Slightly better Mint.com |
2. Timing? | 2 | More self admin investors |
3. Monopoly? | 1 | No market share |
4. People? | 2 | Good CEO but only dude |
5. Distribution? | 2 | No big brand name for adoption |
6. Durability? | 2 | Couldn't anyone with a Plaid developer account do this? |
7. Secret? | 2 | Self managed financial customers will pay money for a financial dashboard, or somehow this company beats Mint.com at their business |
What has to go right for the startup to return money on investment:
1. Capture a premium market a la Mint.com; 2. Go to market and monetize; 3. Find ways to make money besides just information and advisory, probably start to offer proprietary financial products at some point
What the Risks Are
1. Pre-revenue; 2. Nice to have not an urgent painkiller; 3. Still a one-man product not a business yet
Bonus Muhan's Notes
Love to see it but need to see more business fundamentals before believing this is worth $10m
Updates
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So, did I invest?
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