SimpleShowing Deal Memo (Closing Date: 2021-08-01)
Deal Abstract
Platform and white-label service for providing self-guided home showings.
Financials (VRB)
Question | Notes |
---|---|
1. Fundraising Target? | $1000000 |
2. Fundraised So Far? | $85000 |
3. Pre-Money Valuation? | $16000000 |
4. Previous Year's Annual Revenue | $776731 |
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) | ~$-434974 |
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
Criteria | Yes/No |
---|---|
1. A startup that is based in SV? | False: Atlanta, GA |
2. Has at least 2 founders? | True: Two |
3. Has product in the market? | True: Yup |
4. 6 months of continuous user growth or 6 months of revenue? | True: Revenue grew from 578k to 776k Y2019 to Y2020 |
5. Notable investors? | False: Got into 2 day events and workshops but no LAUNCH or 500 Startups yet |
6. Post-funding, will have 18 months of runway? | True: Needs ~$750k for burn |
The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)
Question | Score | Notes |
---|---|---|
1. Engineering? | 2 | Software to allow for self guided showings, better but not 10x better |
2. Timing? | 3 | Def good time to provide self booking for home showings |
3. Monopoly? | 1 | Have not heard of them before Republic despite being fairly knowledgeable about proptech |
4. People? | 2 | Team has good startup backgrounds but no Proptech background |
5. Distribution? | 2 | Not seeing unfair advantages to distribution |
6. Durability? | 2 | What's stopping a Nada from integrating this feature? |
7. Secret? | 1 | Automating showings for homes is the secret to digital transformation of the home buying process |
What has to go right for the startup to return money on investment:
1. Grow faster in the house showing process; 2. Become a tool for real estate agents instead of supplementing (them for now); 3. Build the business so it becomes a platform for the other sectors
What the Risks Are
1. Has had fairly linear growth for last two years; 2. Hardware solution to showing is somewhat limited in growth; 3. Not able to capture the other sides of the home buying process after showing
Bonus Muhan's Notes
Compare to Nada which I also reviewed and invested in.
Updates
This is where I’ll post updates about the company. This way all my notes from offering to post-offering updates will be on one page.
Review these deal memos every time the startup raises a new round
Test if original thesis still applies
Notice trends in how you think
So, did I invest?
Click here to find out.Other thoughts, questions, comments, or concerns? Write me at mail@muhanzhang.com and let me know.