Deal Abstract

https://www.seedinvest.com/dbg/series.a3

Late stage e-commerce company aims to raise money before going public. This is a retroactive deal memo. Sought to raise $10MM, minimum $450k, at a $35MM valuation. Raised $3.2MM in the end. Very large round for a company that was talking about going public on the London Exchange.

Decision

No.

Why Investing/Passing

  1. Why raise capital if the company is about to go public? What are the competitive advantages between going public on the NYSE versus the London exchange?
  2. This is an apparel e-commerce company. Very well may be a good business, with the “shared resource” model pooling together digital and inventory spend. But this doesn’t hit me as a tenbagger.
  3. Fundamentally, a convergence of a) I don’t get it, b) seems like marginal returns, and c) behavior that seems technically fine but in spirit dodgy has me out of the deal.

The 11 Calacanis Characteristics

Passed on 5/11.

CheckPass/Fail
1. Syndicate lead has >5 years investing and >1 unicorn investmentFail
2. A startup that is based in SVFail: (Los Angeles, CA)
3. Has at least 2 founders Pass
4. Has product in the market Pass
5. 6 months of continuous user growth or 6 months of revenue.Pass
6. Notable investors?Fail
7. Post-funding, will have 18 months of runway Unknown: burn rate is no longer public at time of writing, but $3MM should be plenty.
8. Proprietary technology?Fail
9. Network effects?
Fail
10. Economies of scale?
Pass
11. Great branding?
Pass: sure

The 7 Thiel Questions

  1. The Engineering question:
    • Bad: this company is not 10x-ing anything. That said, they never purported to be.
  2. The Timing question
    • Bad: though


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