- 天时地利人和—Feasible problem, with demonstration traction, backed by the investment arms of their customers and worked on by a team with deep complementary skills.
- Starting in a “niche” and defensible application: B2B sales and helping airlines begin to think about email as an interface rather than just a messaging service.
- Critical investments from JetBlue and Elal Airlines’ venture arms.
|1. Syndicate lead has >5 years investing and >1 unicorn investment||Fail|
|2. A startup that is based in SV||Fail (New York, NY)|
|3. Has at least 2 founders||Pass|
|4. Has product in the market||Pass|
|5. 6 months of continuous user growth or revenue.||Pass: Revenue grew from $73k to $84k from 2017 to 2018|
|6. Notable investors?||Pass: JetBlue Technology Ventures|
|7. Post-funding, will have 18 months of runway||Pass: Raised $474k, expenses in 2017 were $82k|
|8. Proprietary technology?||Pass: as proprietary as anything in digital property can be|
|9. Network effects?||Fail|
|10. Economies of scale?||Pass|
|11. Great branding?||Pass: (Huzzah for UX cofounder)|
- The Engineering question:
- Good: MovableInk in NYC has great technology that allows for email to dynamically update, but most emails I get do not have this yet. Perhaps there’s an adoption question where most people still think about writing and delivering e-mails like traditional mail, instead of dynamic (dynamic novels, dynamic contracts, etc.)
- The Timing question:
- Good: 2018 is a good time to build software business. Aside from that, airlines are getting killed by their thin-margin business.
- The monopoly question:
- Good: helping airlines apply this technology, then applying it across other verticals, is a winning
Want to read the whole post?
You don't have access to this post on Startup Investing for All by Muhan Zhang at the moment, but if you upgrade your account you'll be able to see the whole thing, including comments, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.