Surfing bros team up to make acai flavored sorbets, delicious. Question will be can they scale other flavors/acai products/markets.
|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$42450|
|3. Pre-Money Valuation?|$6000000|
|4. Previous Year's Annual Revenue |$271762|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) |~$-577580|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||False: Key Biscayne, FL|
|2. Has at least 2 founders?||True: Two|
|3. Has product in the market?||True: Looks like the push pops I used to have in childhood|
|4. 6 months of continuous user growth or 6 months of revenue?||True: $67k to $271k|
|5. Notable investors?||False: None I see|
|6. Post-funding, will have 18 months of runway?||False: Would need $750k to have 18 months and quite far from there at present|
|1. Engineering?||2||Delicious flavor innovation|
|2. Timing?||1||Not sure why this time is particularly good to start this business|
|3. Monopoly?||2||Haven't heard of this company, but also haven't seen other companies provide an acai sorbet|
|4. People?||2||Good background in food import and digital marketing, but no one who has built a massive B2C food brand before|
|5. Distribution?||2||Has good distribution with supermarkets but still has gatekeeper|
|6. Durability?||1||Not sure why a sorbet company couldn't just build their own acai flavor|
|7. Secret?||1||Acai and other non-American flavors are a billion dollar business waiting to be tapped|
What has to go right for the startup to return money on investment:
1. Scale and sell more; 2. Expand to more flavors; 3. Unique defensible flavor techniqunes
What the Risks Are
1. Food scales slowly; 2. Distribution matters more than flavor; 3. Acai is less crucial than the qualities it denotes
Bonus Muhan's Notes
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Review these deal memos every time the startup raises a new round
Test if original thesis still applies
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