Alternative meat industry meats (heh) alcohol—alternative alcohol industry is creating mocktail liquor and going d2c. Doesn't even have to go through Drizly!
|1. Fundraising Target?||$1070000|
|2. Fundraised So Far?||$281879|
|3. Pre-Money Valuation?||$7000000|
|4. Previous Year's Annual Revenue||$22090|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash)||~$-21859|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||False: Carlsbad, CA|
|2. Has at least 2 founders?||True: Two|
|3. Has product in the market?||True: Revenue generating|
|4. 6 months of continuous user growth or 6 months of revenue?||True: Revenue increased from 2018 to 2019|
|5. Notable investors?||False: No one I recognize|
|6. Post-funding, will have 18 months of runway?||True: Very comfortable runway|
The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)
|1. Engineering?||3||Honestly product looks great, and available on Amazon|
|2. Timing?||3||Healthy is definitely in|
|3. Monopoly?||3||4 stars on Amazon!|
|4. People?||2||Team seems good|
|5. Distribution?||3||Direct to consumer and available by Amazon|
|6. Durability?||2||Seems like the same idea as alternative meats, has to get the winning formula then win win win|
|7. Secret?||2||The wellness movement is going to disrupt social drinking by keeping the social and cutting the negative effects of alcohol|
What has to go right for the startup to return money on investment:
1. Profitable margins are amazing, now that product is validated, needs to go build brand and distribution; 2. Release more alcohols substitutes, and not only compete against alcohol, but actually beat it and become superior product; 3. Content marketing and maybe even getting into media to popularize mocktails
What the Risks Are
1. People drink for many reasons, among which, is the buzz from alcohol; 2. Is this that defensible?; 3. Is the mainstream market ready for this yet?
Bonus Muhan's Notes
So cool. Might need to Amazon and try this.
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Review these deal memos every time the startup raises a new round
Test if original thesis still applies
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