Deal Abstract

Invest in Drink Monday
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

Alternative meat industry meats (heh) alcohol—alternative alcohol industry is creating mocktail liquor and going d2c. Doesn't even have to go through Drizly!

Financials (VRB)

Question Notes
1. Fundraising Target? $1070000
2. Fundraised So Far? $281879
3. Pre-Money Valuation? $7000000
4. Previous Year's Annual Revenue $22090
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) ~$-21859

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Carlsbad, CA
2. Has at least 2 founders? True: Two
3. Has product in the market? True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue? True: Revenue increased from 2018 to 2019
5. Notable investors? False: No one I recognize
6. Post-funding, will have 18 months of runway? True: Very comfortable runway

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 3 Honestly product looks great, and available on Amazon
2. Timing? 3 Healthy is definitely in
3. Monopoly? 3 4 stars on Amazon!
4. People? 2 Team seems good
5. Distribution? 3 Direct to consumer and available by Amazon
6. Durability? 2 Seems like the same idea as alternative meats, has to get the winning formula then win win win
7. Secret? 2 The wellness movement is going to disrupt social drinking by keeping the social and cutting the negative effects of alcohol

What has to go right for the startup to return money on investment:

1. Profitable margins are amazing, now that product is validated, needs to go build brand and distribution; 2. Release more alcohols substitutes, and not only compete against alcohol, but actually beat it and become superior product; 3. Content marketing and maybe even getting into media to popularize mocktails

What the Risks Are

1. People drink for many reasons, among which, is the

Want to read the whole post?

You don't have access to this post on Startup Investing for All by Muhan Zhang at the moment, but if you upgrade your account you'll be able to see the whole thing, including comments, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.