Deal Abstract

Social media marketing platform driven by AI + Data Science. Auto-completes text and emojis for tweets and posts. $135k in sales in the last 6 months, revenue averaging $15k/mth lifetime. Also has a text and emoji auto-complete API that will make for interesting B2B opportunities.

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The 6 Calacanis Characteristics (91 161 18)

1. A startup that is based in SVNo: New York, NY
2. Has at least 2 founders No: 1
3. Has product in the market Yes
4. 6 months of continuous user growth or 6 months of revenue.Yes: “💰~$15k+/m sales; 🥇$135k Sales in 6 Months; 🏆 75%+ average gross margin” which means last 6 months of avg sales was hirer than all of 2020 avg. Of note, there didn’t seem to be revenue in 2019.
5. Notable investors?Yes: Tim Draper, 1517 Ventures (Thiel Fellowship)
6. Post-funding, will have 18 months of runway No: 2019 burn was $240k representing ~$20k/mth, raised $87k which is 4 months.

The 7 Thiel Questions (ETMPDDS)

  1. The Engineering question:
    • Good: Adding Gmail’s auto-complete feature into social media scheduling platforms seems like a no-brainer.
  2. The Timing question
    • Good: Again, Google being able to implement the auto-complete is a proof of where AI is right now. Will this company be able to replicate? Hard to say, but the timing is good.
  3. The monopoly question
    • Good: Can scale very quickly. More data the more predictions.
  4. The people question: 
    • Good Not Great: One founder, Arjun Rai. We share networks in common which is encouraging, and put in $165k of his own money. But I don’t see much of a team.
  5. The distribution question
    • Good: Partnering with Hootsuite very positive.
  6. The durability question
    • Good: owning all the data and insight of what emojis make what social media goes

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