Billboardsin/LeagueSide/Digital Ads for mobility. If you remember the last time you took a taxi, you remember there's a device to pay with credit card that has ads. This company wants to build the marketplace for companies to deploy ads to all rideshare.
|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$85800|
|3. Pre-Money Valuation?|$6500000|
|4. Previous Year's Annual Revenue |$327838|
|5. Previous Year's Annual Burn |~$373565|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||****: Tampa, FL|
|2. Has at least 2 founders?||True: Two|
|3. Has product in the market?||True:|
|4. 6 months of continuous user growth or 6 months of revenue?||True:|
|5. Notable investors?||True: Techstars and Endeavor!|
|6. Post-funding, will have 18 months of runway?||True: Company was profitable?!|
|1. Engineering?||3||Good; reminds me of a startup my friend worked at that was trying to do this for billboards, also another friend who is doing this for youth sports leagues|
|2. Timing?||3||Gotta love marketplaces, data, and also specifically O2O (offline to online)|
|3. Monopoly?||3||Unsure as I don't work in this market, but that revenue though|
|4. People?||3||Seem like good founders, they're pivoting from Nickelrides to Nickelytics, learning|
|5. Distribution?||3||Seems to be doing well selling to B2B clients while also leveraging mobility partners like Lyft|
|6. Durability?||4||It's an ad network!|
|7. Secret?||4||Just like there are ad networks in taxis, so rideshare/mobility private companies will eventually subsidize prices even further with ads|
What has to go right for the startup to return money on investment:
1. Secret/vision: The vision of private mobility companies wanting to monetize via ads has
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