Deal Abstract

Invest in Nickelytics
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

Billboardsin/LeagueSide/Digital Ads for mobility. If you remember the last time you took a taxi, you remember there's a device to pay with credit card that has ads. This company wants to build the marketplace for companies to deploy ads to all rideshare.

Financials (VRB)

|Question|Notes|
|---|---|---|
|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$85800|
|3. Pre-Money Valuation?|$6500000|
|4. Previous Year's Annual Revenue |$327838|
|5. Previous Year's Annual Burn |~$373565|

Source

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? ****: Tampa, FL
2. Has at least 2 founders? True: Two
3. Has product in the market? True:
4. 6 months of continuous user growth or 6 months of revenue? True:
5. Notable investors? True: Techstars and Endeavor!
6. Post-funding, will have 18 months of runway? True: Company was profitable?!

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 3 Good; reminds me of a startup my friend worked at that was trying to do this for billboards, also another friend who is doing this for youth sports leagues
2. Timing? 3 Gotta love marketplaces, data, and also specifically O2O (offline to online)
3. Monopoly? 3 Unsure as I don't work in this market, but that revenue though
4. People? 3 Seem like good founders, they're pivoting from Nickelrides to Nickelytics, learning
5. Distribution? 3 Seems to be doing well selling to B2B clients while also leveraging mobility partners like Lyft
6. Durability? 4 It's an ad network!
7. Secret? 4 Just like there are ad networks in taxis, so rideshare/mobility private companies will eventually subsidize prices even further with ads

What has to go right for the startup to return money on investment:

1. Secret/vision: The vision of private mobility companies wanting to monetize via ads has


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