Twilio powered SMS SaaS for SMBs. Has a beta product, but no revenue yet. One founder, very early stage ($3m valuation.) Sorry not sorry for all the acronyms.
|1. Fundraising Target? |$107000|
|2. Fundraised So Far?|$51357|
|3. Pre-Money Valuation?|$3000000|
|4. Previous Year's Annual Revenue |$0|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) |~$0|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||False: Lehi, UT|
|2. Has at least 2 founders?||False: Two|
|3. Has product in the market?||False: 20 beta users and paying but not fully in the market|
|4. 6 months of continuous user growth or 6 months of revenue?||False: Beta users payback period but no revenue|
|5. Notable investors?||False: Need to ask who the 3 angels are and if they're working with NextView|
|6. Post-funding, will have 18 months of runway?||True: No burn right now, so by default yes|
|1. Engineering?||4||Having worked with contractors (commercial version of home service provider, not exactly the same but similar) can confirm everyone uses SMS and the end-to-end user experience is bad|
|2. Timing?||3||What a time to build B2B SaaS|
|3. Monopoly?||1||20 beta customers, not bad but not remarkable|
|4. People?||2||Founder has been thinking about these problems for a long time, but doesn't have a full-time team yet. That said, very early.|
|5. Distribution?||3||Founder has experience marketing SMS solutions to SMB.|
|6. Durability?||4||SMS based CRM for SMB, very defensible|
|7. Secret?||3||SMBs use SMS for customer communication already, so building a SMS CRM for SMB is the schelp heavy untapped opportunity.|
What has to go right for the startup to return money on investment:
1. Scale a large sales team that sells to lots of SMBs, 2. Great customer service as these business operators are probably their own CEO/COO/CTO/CFO etc, 3. Build fantastic integrations and become the Shopify for SMBs vs the Thumbtack (one empowers while the other commoditizes)
What the Risks Are
1. Pre-revenue, pre-public launch of product, 2. Team risk, only one person on the team full-time right now, 3. SMBs are luddites as an aggregate market and therefore building a sales team to convert them is cost prohibitive
Bonus Muhan's Notes
Check out https://www.avochato.com/ ($5M Series A) as a benchmark for comps. Met the founder and observed strong SMB traction there. Given the price point and target market, I’d expect a pretty turnkey product and self-serve onboarding process here.
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