Deal Abstract

Invest in Viveka: The Go-To Place For Human Growth - B2C2B SaaS platform for personal development | Wefunder
The Go-To Place For Human Growth - B2C2B SaaS platform for personal development

B2C2B Company wants to build the next professional learning/coaching marketplace. Can it learn from Coursalytics, whom I covered in summer 2019?

Financials (VRB)

Question Notes
1. Fundraising Target? $1080000
2. Fundraised So Far? $53050
3. Pre-Money Valuation? $7500000
4. Previous Year's Annual Revenue $43196
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) ~$-144973
Source

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Marina del Ray, CA
2. Has at least 2 founders? False: Two
3. Has product in the market? True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue? True: Grew from 2018
5. Notable investors? False: No one I recognize
6. Post-funding, will have 18 months of runway? True: Yes, at ~$250k will have 18 mths

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 2 Probs better than stuff separate, but not that much better
2. Timing? 2 Good timing to be in this sector
3. Monopoly? 1 Not a lot of revenue comparatively
4. People? 2 Good team but not much information on individual founders
5. Distribution? 1 Needs business relationships to be able to sell this product
6. Durability? 2 It's a marketplace so if built, will be defensible
7. Secret? 1 COVID has forced the digitization of online coaching classes faster than pre-COVID times

What has to go right for the startup to return money on investment:

1. Increase revenue; 2. Build out scalable model of acquisition; 3. Not just be a distributor/appt booker/accountability but eventually become a LMS (learning management system)

What the Risks Are

1. Modest revenue; 2. What's defensible about this product vs Coursalytics?; 3. What's the unfair advantages?

Bonus Muhan's Notes


Want to read the whole post?


You don't have access to this post on Startup Investing for All by Muhan Zhang at the moment, but if you upgrade your account you'll be able to see the whole thing, including comments, as well as all the other posts in the archive! Subscribing only takes a few seconds and will give you immediate access.