B2B tech company that wants to increase reader retention by giving engagement widgets/pop quizzes at the end of an article. Has impressive revenue on a very large valuation.
|1. Fundraising Target?||$1070000|
|2. Fundraised So Far?||$248416|
|3. Pre-Money Valuation?||$45000000|
|4. Previous Year's Annual Revenue||$2463869|
|5. Previous Year's Annual Burn||~$512570|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||True: Redwood City, CA|
|2. Has at least 2 founders?||****: Two|
|3. Has product in the market?||True:|
|4. 6 months of continuous user growth or 6 months of revenue?||****: Rev dropped from 2.9m in 2018 to 2.4m in 2019.|
|5. Notable investors?||****: No one I recognize|
|6. Post-funding, will have 18 months of runway?||****: They need to close ~$750k to have 18 months runway, at present will not have enough money.|
|1. Engineering?||2||This is just embedding polls and interactive content in blogs, not seeing the innovative technology|
|2. Timing?||1||Not sure why now is time to launch these tools, if anything, premium content is finding a moment|
|3. Monopoly?||1||Have never heard of this company in my digital advertising experience|
|4. People?||2||Seems fine|
|5. Distribution?||1||Sell to large publications|
|6. Durability?||2||If they can build something users actually interact with, then defensible|
|7. Secret?||1||The answer to solve the ad infested web is to have a quiz/interactive content on websites that essentially checks users for comprehension (like a quiz,) then sell ad space around that.|
What has to go right for the startup to return money on investment:
1. Expand beachhead of user interest in product to other features; 2. Show that the quizzes and such
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