Deal Abstract

Invest in PuffCuff
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

Husband and wife have built a patented beauty accessory for customers with textured hair. Inspiring story of perseverance and innovation in entrepreneurship, their next step is building the beachhead into a brand that owns beauty products across multiple beauty markets.

Financials (VRB)

|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$129776|
|3. Pre-Money Valuation?|$5000000|
|4. Previous Year's Annual Revenue |$1997203|
|5. Previous Year's Annual Burn |~$186478|


The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Marietta, GA
2. Has at least 2 founders? True: Two
3. Has product in the market? True:
4. 6 months of continuous user growth or 6 months of revenue? True: $829k in 2018 to $1.997m in 2019
5. Notable investors? False: Bootstrapped, compelling narrative navigating predatory finance system in the US
6. Post-funding, will have 18 months of runway? True: Profitable!

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 4 I myself am not the market, but checks out that the product is significantly better
2. Timing? 3 eCommerce, long tail, good time to solve deep pain points for more specific customer profiles
3. Monopoly? 2 Not the market, only hearing of it now. That said, I feel like this concept isn't strange to me/has surfaced before.
4. People? 4 Definitely right people. The only people asset you'd wish to take this to the next level are executives with CPG experience.
5. Distribution? 3 eCommerce! Also interesting partnerships with SallyBeauty.
6. Durability? 3 Patents are good, but not conclusive in defense. Company needs to build brand and develop more products.
7. Secret? 3 Textured hair products/beauty products for traditionally underserved markets is going to be an enormous growth market in the coming years.

What has to go

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