Deal Abstract
AMASS
Portfolio of premium, high-growth botanic beverages and self care products
Botanics focused booze and wellness company that sextupled revenue in the last year. Is the future botanics focused products?
Financials (VRB)
| Question | Notes |
|---|---|
| 1. Fundraising Target? | $10000000 |
| 2. Fundraised So Far? | $2682208 |
| 3. Pre-Money Valuation? | $75000000 |
| 4. Previous Year's Annual Revenue | $3469715 |
| 5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) | ~$-3344912 |
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
| Criteria | Yes/No |
|---|---|
| 1. A startup that is based in SV? | False: Los Angeles, CA |
| 2. Has at least 2 founders? | True: Two |
| 3. Has product in the market? | True: Revenue generating |
| 4. 6 months of continuous user growth or 6 months of revenue? | True: Sextupled revenue in a year, very impressive |
| 5. Notable investors? | False: No one I recognize |
| 6. Post-funding, will have 18 months of runway? | True: If they raise the round |
The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)
| Question | Score | Notes |
|---|---|---|
| 1. Engineering? | 3 | Botanics focused alcohol and wellness brand |
| 2. Timing? | 3 | Good time for health forward/innovative wellness products |
| 3. Monopoly? | 4 | Great revenue and market share in high end locations |
| 4. People? | 4 | Team seems strong, good performance |
| 5. Distribution? | 4 | Has found its way into solid establishments |
| 6. Durability? | 3 | Not seeing anyone else make a botanics forward booze company, that said, what is the value prop of a botanics forward booze company? |
| 7. Secret? | 3 | Botanic focused alcohol and lifestyle company can establish enough health forward innovation for consumers that this becomes a billion dollar company. |
What has to go right for the startup to return money on investment:
1. Balance B2B and B2C growth correctly; 2. Clarify if this is a booze or wellness company; 3. Articulate the advantages of botanics more clearly
What the Risks Are
1. Ambiguous value prop in terms of booze; 2. High end booze needs to go cheaper to be mass market; 3. Multi product/focus business
Bonus Muhan's Notes
Super cool, I'll be looking for Amass in my Whole Foods!
Updates
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So, did I invest?
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