Botanics focused booze and wellness company that sextupled revenue in the last year. Is the future botanics focused products?
|1. Fundraising Target?||$10000000|
|2. Fundraised So Far?||$2682208|
|3. Pre-Money Valuation?||$75000000|
|4. Previous Year's Annual Revenue||$3469715|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash)||~$-3344912|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||False: Los Angeles, CA|
|2. Has at least 2 founders?||True: Two|
|3. Has product in the market?||True: Revenue generating|
|4. 6 months of continuous user growth or 6 months of revenue?||True: Sextupled revenue in a year, very impressive|
|5. Notable investors?||False: No one I recognize|
|6. Post-funding, will have 18 months of runway?||True: If they raise the round|
|1. Engineering?||3||Botanics focused alcohol and wellness brand|
|2. Timing?||3||Good time for health forward/innovative wellness products|
|3. Monopoly?||4||Great revenue and market share in high end locations|
|4. People?||4||Team seems strong, good performance|
|5. Distribution?||4||Has found its way into solid establishments|
|6. Durability?||3||Not seeing anyone else make a botanics forward booze company, that said, what is the value prop of a botanics forward booze company?|
|7. Secret?||3||Botanic focused alcohol and lifestyle company can establish enough health forward innovation for consumers that this becomes a billion dollar company.|
What has to go right for the startup to return money on investment:
1. Balance B2B and B2C growth correctly; 2. Clarify if this is a booze or wellness company; 3. Articulate the advantages of botanics more clearly
What the Risks Are
1. Ambiguous value prop in terms of booze; 2. High end booze needs to go cheaper to be mass market; 3. Multi product/focus business
Bonus Muhan's Notes
Super cool, I'll be looking for Amass in my Whole Foods!
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