I started reading this book and was very confused: wasn't this the same book as Charles Duhigg's The Power of Habit? After finishing the book, I concluded that Clear's book has been more successful because 1) it's more concrete and has more tactics, 2) he himself lives the principles, and 3) he continues to market the content online.

That said, all this will influence how I continue to try and make SIFA the most relevant nexus for startup investors. I've noticed the longer and more frequently I write deal memos, I become instinctively drawn to revenue, valuation, funding, and the other criteria for any form of business evaluation.


  • [1] Good habits: make it obvious, attractive, easy, and satisfying (“Any habit can be broken down into a feedback loop that involves four steps: cue, craving, response, and reward.”)
  • The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.
  • Habit scorecard. Japanese conductors see "pointing and calling."
  • [5] Time and place are great intention triggers
  • Many lack clarity not motivation
  • Diderot Effect and habit stacking
  • [10] Breaking bad habits: make it invisible, unappealing, difficult, and unsatisfying
  • [11] Art and Fear Ted Orlan: Book about quantity is quality.
  • [13] “The Two-Minute Rule states, ‘When you start a new habit, it should take less than two minutes to do.’”
  • [16] "The first rule of compounding is never interrupt it"
  • Goodhart's law: when one starts to optimize for a KPI then the KPI loses use.
  • Habit tracking is not for everyone and everything because it has high costs
  • Never miss twice
  • [18] Choose the right field of competition
  • Big five personailty test
  • Explore exploit paradigm, settle on 80% exploit 20% explore
  • "Boiling will soften potato and harden egg but you can't choose whether you're a potato or egg"
  • Work hard on things that come easy
  • [19] Steve Martin's story
  • "Who can handle the boredom of training every day"
  • How not to be a fair-weather anything is sticking to the schedule
  • [20] Decision journal

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