Deal Abstract

Invest in Dope Dog
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

Founders (spouses?) team up to make CBD dog treats. Subscription economy, CBD, and dogs/spending on pets during recession, lots of attractive components together.

Financials (VRB)

|1. Fundraising Target? |$500000|
|2. Fundraised So Far?|$47382|
|3. Pre-Money Valuation?|$5000000|
|4. Previous Year's Annual Revenue |$175092|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) |~$2373|


The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Los Angeles, CA
2. Has at least 2 founders? True: Two
3. Has product in the market? True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue? True: Tripled revenue
5. Notable investors? False: Bootstrapped
6. Post-funding, will have 18 months of runway? True: Profitable!

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 3 Haven't heard of CBD treats for dogs explicitly
2. Timing? 3 Hemp, pets, anxiety...
3. Monopoly? 2 Profitable and good revenue
4. People? 3 Strong results. No special advantage, but founders have good results.
5. Distribution? 3 D2c and that SUBSCRIPTION economy
6. Durability? 3 Subscription subscription subscription
7. Secret? 3 Subscription weed treats + dogs + economic recession = $$$

What has to go right for the startup to return money on investment:

1. Scale and go big; 2. Develop other high margin weed related products, maybe for cats/other pets?; 3. Keep building that subscription economy and potentially enter marketplace

What the Risks Are

1. Incredibly small business, is it venture backable; 2. Is the business a food company, weed company, or lifestyle brand?; 3. What if this isn't defensible?

Bonus Muhan's Notes

Stunning business for a vertical I have no personal experience in (sorry readers, I don't own pets.)


This is where I’ll post updates about the company. This way all my notes from offering to post-offering updates will be on one page.

Review these deal memos every time the startup raises a new round

Test if original thesis still applies

So, did I invest?

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