Deal Abstract

Invest in Toffee.com 🍬: The eBay for digital goods. Trade any digital product imaginable! | Wefunder
The eBay for digital goods. Trade any digital product imaginable!

Solo technical founder is building a marketplace to buy/sell digital goods. Will have to solve platform challenges of what the value add is platform-wise.

Financials (VRB)

Question Notes
1. Fundraising Target? $1070000
2. Fundraised So Far? $81769
3. Pre-Money Valuation? $5000000
4. Previous Year's Annual Revenue $0
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) ~$-317
Source

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Middletown, DE
2. Has at least 2 founders? False: Two
3. Has product in the market? True: 🏬 Marketplace is up and running with 3300+ users and 3650+ listings created
4. 6 months of continuous user growth or 6 months of revenue? True: Revenue sketchy
5. Notable investors? False: No one that I recognize
6. Post-funding, will have 18 months of runway? True: Super early stage so no meaningful costs

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 2 Marginally butter than gumtree and other digital goods marketplaces?
2. Timing? 2 Not a bad time but also not a ground breaking time to start this business
3. Monopoly? 1 Very little users, not sure what the small market is
4. People? 2 Technical founder but no experience in marketplaces or monetizing this
5. Distribution? 1 Online marketplace
6. Durability? 1 Unsure how this is defensible against Amazon regifting their own cards, Gumtree reselling their own assets, etc.
7. Secret? 1 There's a massive amount of goods that aren't being served in the digital marketplace and Toffee is going to build a $1bn biz serving this market

What has to go right for the startup to return money on investment:

1. Find a niche and go deep; 2. Build something defensible on the platform; 3. Eventually provide white


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