Deal Abstract

https://republic.co/insense

Alter ego to RAD wants to empower the prosumer video content producers to make testimonial videos and other content for companies. Insane revenue for valuation, actually hitting the rule-of-thumb 10x annual revenue benchmark. Run by a pair of brothers with the iron strength from the USSR. Invites you to ponder how the future of video content will be built.

Bonus: cmd + f "BONUS" to see the bonus Q&A summary I wrote after peppering the CEO with questions from my marketing experts Zaryn and Rafael.

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? No: New York, NY
2. Has at least 2 founders? Yes: Brothers
3. Has product in the market? Yes
4. 6 months of continuous user growth or 6 months of revenue? Yes: 2018 revenue to 2019 revenue increased from $865k to $1465k.
5. Notable investors? No: no one that I recognize.
6. Post-funding, will have 18 months of runway? No: 2019 burn was $176k, at time of writing has fundraised $76k and is shooting for $1070k as a round. At present only has half a year of runway, but they’re trying to raise more and they have 30+ days. That said, also raising institutional money side-by-side for the equity crowdfunding round.

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Which Works Better, Kaizen Events or Daily Kaizen?
Referencing the 1. "Engineering?" question.
Question Score Notes
1. Engineering? 4 Is the future one-size-fits-all or hundred-flowers-bloom? In other words, is the future RAD or Insense? Why not bet on both?
2. Timing? 4 Very good. Authenticity has a premium (like this blog,) and the ability for indie creators to create


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