D2C (Direct 2 Consumer) subscription for flowers! Cuts out middlemen, increases stability of demand for growers, gets more gorgeous flowers to consumers in a sustainable away. Sort of like the Blue Apron for flowers.
|1. Fundraising Target?||$1070000|
|2. Fundraised So Far?||$35279|
|3. Pre-Money Valuation?||$8000000|
|4. Previous Year's Annual Revenue||$246367|
|5. Previous Year's Annual Burn||~$-211666|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||****: New York, NY|
|2. Has at least 2 founders?||True: Two|
|3. Has product in the market?||True:|
|4. 6 months of continuous user growth or 6 months of revenue?||True: Grew from 172k in 2018 to 246k in 2019|
|5. Notable investors?||True: Target, Techstars, and other Angels|
|6. Post-funding, will have 18 months of runway?||****: At present, $35k is not enough to cover a year of funding. If they get $1m, then yes they'd be fine.|
|1. Engineering?||2||I don't know of a single subscription for farm to consumer direct flowers, so def better than incremental|
|2. Timing?||2||Subcription boxes is good time, is this when flower purchase and arrangement goes exponential, unknown.|
|3. Monopoly?||2||I don't know anyone who is an avid flower arranger, so uncertain.|
|4. People?||3||Sisters, and with passion for flowers, good.|
|5. Distribution?||2||Good in that this B2B2C|
|6. Durability?||3||Network effects and 2 sided marketplace for subscription|
|7. Secret?||1||There is a venture sized demand for flowers that has been unaddressed from consumers due to farms not having a direct line to their customers|
What has to go right for the startup to return money on investment:
1. Maintain good margins; 2: Grow the flower market;
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