Deal Abstract

Invest in It’s By U
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

D2C (Direct 2 Consumer) subscription for flowers! Cuts out middlemen, increases stability of demand for growers, gets more gorgeous flowers to consumers in a sustainable away. Sort of like the Blue Apron for flowers.

Financials (VRB)

Question Notes
1. Fundraising Target? $1070000
2. Fundraised So Far? $35279
3. Pre-Money Valuation? $8000000
4. Previous Year's Annual Revenue $246367
5. Previous Year's Annual Burn ~$-211666
Source

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? ****: New York, NY
2. Has at least 2 founders? True: Two
3. Has product in the market? True:
4. 6 months of continuous user growth or 6 months of revenue? True: Grew from 172k in 2018 to 246k in 2019
5. Notable investors? True: Target, Techstars, and other Angels
6. Post-funding, will have 18 months of runway? ****: At present, $35k is not enough to cover a year of funding. If they get $1m, then yes they'd be fine.
Source

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 2 I don't know of a single subscription for farm to consumer direct flowers, so def better than incremental
2. Timing? 2 Subcription boxes is good time, is this when flower purchase and arrangement goes exponential, unknown.
3. Monopoly? 2 I don't know anyone who is an avid flower arranger, so uncertain.
4. People? 3 Sisters, and with passion for flowers, good.
5. Distribution? 2 Good in that this B2B2C
6. Durability? 3 Network effects and 2 sided marketplace for subscription
7. Secret? 1 There is a venture sized demand for flowers that has been unaddressed from consumers due to farms not having a direct line to their customers

What has to go right for the startup to return money on investment:

1. Maintain good margins; 2: Grow the flower market;


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