Deal Abstract

Invest in PittMoss
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Eco friendly fertilizer that takes shredded paper waste and turns it into fertilizer. Good revenue and backed by celebrity angels.

Financials (VRB)

Question Notes
1. Fundraising Target? $297000
2. Fundraised So Far? $218137
3. Pre-Money Valuation? $7500000
4. Previous Year's Annual Revenue $563821
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) ~$-879163

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Ambridge, PA
2. Has at least 2 founders? True: Two
3. Has product in the market? True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue? True: Revenue grew from $408k to $503k
5. Notable investors? True: Mark Cuban
6. Post-funding, will have 18 months of runway? False: Only raised 4 months of runway

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 4 PittMoss fertilizer grew 50% more
2. Timing? 2 Not sure why this is the right timing for PittMoss
3. Monopoly? 2 Good revenue but have never heard of it
4. People? 3 Good team
5. Distribution? 2 Has to go through TrueValue and other garden care chains
6. Durability? 2 No network effects or moats to fertilizer
7. Secret? 3 Now is the time to create a eco friendly fertilizer and get venture sized returns

What has to go right for the startup to return money on investment:

1. Get more distribution; 2. Brand effectively to farmers; 3. Identify whether B2B or B2C is a better business

What the Risks Are

1. Fertilizer is not venture backable; 2. Requires distribution partners; 3. 50% improvement not a 1000% improvement

Bonus Muhan's Notes

Beautiful and will have to try it out


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