Deal Abstract

Innovation in the cycling backpack/apparel market. Founder has bootstrapped a lifestyle brand and raising capital to grow.
Financials (VRB)
Question | Notes |
---|---|
1. Fundraising Target? | $250000 |
2. Fundraised So Far? | $40537 |
3. Pre-Money Valuation? | $3500000 |
4. Previous Year's Annual Revenue | $217841 |
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) | ~$-43009 |
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
Criteria | Yes/No |
---|---|
1. A startup that is based in SV? | False: New York, NY |
2. Has at least 2 founders? | False: Two |
3. Has product in the market? | True: Revenue generating |
4. 6 months of continuous user growth or 6 months of revenue? | False: Revenue decreased from 2018 to 2019 |
5. Notable investors? | False: Bootstrapped |
6. Post-funding, will have 18 months of runway? | True: $43k annual burn, at 18 months would be ~$75k |
The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)
Question | Score | Notes |
---|---|---|
1. Engineering? | 2 | Unique bicycle backpack innovation, as a cyclist, I wonder how this plays with bikeshare |
2. Timing? | 1 | Cycling should increase but uncertain if venture backable |
3. Monopoly? | 1 | Don't know anyone with one of these bags |
4. People? | 3 | Good people to be building this product |
5. Distribution? | 3 | Seem to have really figured out distribution |
6. Durability? | 2 | Lifestyle brand, fairly defensible |
7. Secret? | 2 | The population of city commuting cyclist is about to boom in venture style |
What has to go right for the startup to return money on investment:
1. Partner with bikeshares at some point; 2. Enter into cyclist apparel and other accessories; 3. Keep innovating new products
What the Risks Are
1. Mass market vs high end product; 2. Revenue did not increase 2018 to 2019, concerned if this remains the case; 3. Cycling remains a niche market and doesn't go mainstream
Bonus Muhan's Notes

Updates
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