Deal Abstract

Startup that wants to redefine the accuracy of polling programs by curating a premium community.

Financials (VRB)

Question	Notes
1. Fundraising Target?	$500000
2. Fundraised So Far?	$47600
3. Pre-Money Valuation?	$3500000
4. Previous Year's Annual Revenue	$228000
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash)	~$-112965

Criteria	Yes/No
1. A startup that is based in SV?	False: Nashville, TN
2. Has at least 2 founders?	True: Two
3. Has product in the market?	True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue?	True: Revenue grew
5. Notable investors?	False: No one I recognize
6. Post-funding, will have 18 months of runway?	True: Needs ~$200k

Question	Score	Notes
1. Engineering?	2	Not sure how the tech is better
2. Timing?	2	Polling is at lowest
3. Monopoly?	2	Fine revenue but I've never heard of them vs. Luc.id and True Public
4. People?	2	Team seems good on corporate side, but uncertain if scrappy enough to move fast on Polling market
5. Distribution?	3	Team has good connections with industry
6. Durability?	1	Lots of polling companies and not sure where the defensibility is
7. Secret?	1	Using forms and polling online will build a better polling solution than existing solutions

1. Meaningful differentiation; 2. Better predictive power; 3. Distribution into key poll providers/more people want self-service polls

1. Stagnant market; 2. Ambiguous value prop; 3. Polling is dying

There's def a need for better sentiment analysis of population, but is polling the right way?

This is where I’ll post updates about the company. This way all my notes from offering to post-offering updates will be on one page.

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