Deal Abstract

Invest in (YC Alumni): We convert car windows into high-definition displays | Wefunder
We convert car windows into high-definition displays

Pre-product, pre-revenue startup that wants to turn car windows into programmable billboards.

Financials (VRB)

Question Notes
1. Fundraising Target? $1070000
2. Fundraised So Far? $105465
3. Pre-Money Valuation? $9000000
4. Previous Year's Annual Revenue $0
5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) ~$0

The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? True: Palo Alto, CA
2. Has at least 2 founders? True: Two
3. Has product in the market? False: No product in market
4. 6 months of continuous user growth or 6 months of revenue? False: No revenue
5. Notable investors? False: Bootstrapped
6. Post-funding, will have 18 months of runway? False: Don't know burn

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 4 Very cool tech
2. Timing? 2 Not sure why this is the moment millions of drivers are going to turn their windows into billboards
3. Monopoly? 1 No product in market
4. People? 2 No background in automobile or digital advertising
5. Distribution? 1 None sold and no brand
6. Durability? 2 Compelling network
7. Secret? 1 Massive amounts of car owners are going to buy their own billbooards, market themselves, and ultimately, monetize the product

What has to go right for the startup to return money on investment:

1. Launch product; 2. Build ad network; 3. Include tracking for performance

What the Risks Are

1. Pre-product; 2. Pre-revenue; 3. Nickelytics

Bonus Muhan's Notes

Very cool product.


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