Deal Abstract

Invest in Primal Life Organics
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

All organic oral and skincare company with millions in revenue, and super star influencers as advisors.

Financials (VRB)

|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$62425|
|3. Pre-Money Valuation?|$18000000|
|4. Previous Year's Annual Revenue |$3695154|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) |~$3497|


The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Copley, OH
2. Has at least 2 founders? False: Two
3. Has product in the market? True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue? False: Revenue dropped from 2018 to 2019, $4.6m to $3.7m
5. Notable investors? True: Daymond John and Dave Asprey
6. Post-funding, will have 18 months of runway? True: Profitable

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 2 All natural ingredients... like charcoal?
2. Timing? 1 Ecommerce and fine time for dental disruption
3. Monopoly? 2 Unsure, but advisors are def health influencers
4. People? 2 Team seems fine, esp being able to get advisors with star power
5. Distribution? 3 ecommerce and influencer marketing
6. Durability? 2 Seems fine
7. Secret? 2 Using charcoal and alternative remedies for teeth whitening is a big venture backable business

What has to go right for the startup to return money on investment:

1. Develop proprietary products; 2. Expand in offerings and targets; 3. Become a healthy conscious company in general

What the Risks Are

1. Market too small; 2. Nothing proprietary to defend; 3. Revenue decreased from 2018 to 2019

Bonus Muhan's Notes

Very cool to so Asprey and John on this.


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