Deal Abstract

Invest in Primal Life Organics
Republic is a startup investing platform where you can invest as little as $10 in impactful startups

All organic oral and skincare company with millions in revenue, and super star influencers as advisors.

Financials (VRB)

|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$62425|
|3. Pre-Money Valuation?|$18000000|
|4. Previous Year's Annual Revenue |$3695154|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) |~$3497|


The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)

Criteria Yes/No
1. A startup that is based in SV? False: Copley, OH
2. Has at least 2 founders? False: Two
3. Has product in the market? True: Revenue generating
4. 6 months of continuous user growth or 6 months of revenue? False: Revenue dropped from 2018 to 2019, $4.6m to $3.7m
5. Notable investors? True: Daymond John and Dave Asprey
6. Post-funding, will have 18 months of runway? True: Profitable

The 7 Thiel Questions (Every Time Man Profits, Don't Dismiss Serendipity)

Question Score Notes
1. Engineering? 2 All natural ingredients... like charcoal?
2. Timing? 1 Ecommerce and fine time for dental disruption
3. Monopoly? 2 Unsure, but advisors are def health influencers
4. People? 2 Team seems fine, esp being able to get advisors with star power
5. Distribution? 3 ecommerce and influencer marketing
6. Durability? 2 Seems fine
7. Secret? 2 Using charcoal and alternative remedies for teeth whitening is a big venture backable business

What has to go right for the startup to return money on investment:

1. Develop proprietary products; 2. Expand in offerings and targets; 3. Become a healthy conscious company in general

What the Risks Are

1. Market too small; 2. Nothing proprietary to defend; 3. Revenue decreased from 2018 to 2019

Bonus Muhan's Notes

Very cool to so Asprey and John on this.


This is where I’ll post updates about the company. This way all my notes from offering to post-offering updates will be on

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