All organic oral and skincare company with millions in revenue, and super star influencers as advisors.
|1. Fundraising Target? |$1070000|
|2. Fundraised So Far?|$62425|
|3. Pre-Money Valuation?|$18000000|
|4. Previous Year's Annual Revenue |$3695154|
|5. Previous Year's Annual Net Income (+ Profitable, - Burning Cash) |~$3497|
The 6 Calacanis Characteristics ("Sow Passion, Not easy mediocrity", or S2 P6 N18)
|1. A startup that is based in SV?||False: Copley, OH|
|2. Has at least 2 founders?||False: Two|
|3. Has product in the market?||True: Revenue generating|
|4. 6 months of continuous user growth or 6 months of revenue?||False: Revenue dropped from 2018 to 2019, $4.6m to $3.7m|
|5. Notable investors?||True: Daymond John and Dave Asprey|
|6. Post-funding, will have 18 months of runway?||True: Profitable|
|1. Engineering?||2||All natural ingredients... like charcoal?|
|2. Timing?||1||Ecommerce and fine time for dental disruption|
|3. Monopoly?||2||Unsure, but advisors are def health influencers|
|4. People?||2||Team seems fine, esp being able to get advisors with star power|
|5. Distribution?||3||ecommerce and influencer marketing|
|6. Durability?||2||Seems fine|
|7. Secret?||2||Using charcoal and alternative remedies for teeth whitening is a big venture backable business|
What has to go right for the startup to return money on investment:
1. Develop proprietary products; 2. Expand in offerings and targets; 3. Become a healthy conscious company in general
What the Risks Are
1. Market too small; 2. Nothing proprietary to defend; 3. Revenue decreased from 2018 to 2019
Bonus Muhan's Notes
Very cool to so Asprey and John on this.
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